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Amazon has launched a brand new characteristic that blends visible search with synthetic intelligence (AI), known as Lens Stay.
This AI software permits consumers to immediately seek for merchandise by pointing their cellphone digital camera at real-world objects.
This new software builds on Amazon’s present image-based search choice, Amazon Lens, which already lets individuals search for merchandise by importing footage or scanning barcodes.
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The characteristic is designed to help how individuals store at this time, typically looking gadgets in bodily shops after which checking on-line to check costs.
Amazon’s AI assistant, Rufus, can be constructed into the expertise. Rufus affords brief product overviews and suggests follow-up questions customers can ask to study extra about what they’re seeing.
This provides consumers fast entry to additional product particulars while not having to go away the digital camera view or dig via a number of pages.
On the technical facet, Lens Stay is powered by Amazon’s cloud providers. It makes use of SageMaker for machine studying and OpenSearch for quick product lookup. These methods work behind the scenes to make sure matches are correct and the expertise is responsive.
At launch, Lens Stay is solely out there on iOS gadgets and is presently restricted to customers within the US. Amazon has not confirmed a timeline for introducing the characteristic to Android or for customers exterior the US.
On August 26, Google launched a brand new image-focused mannequin known as Gemini 2.5 Flash Picture. What does it supply? Learn the complete story.
