Nike Quietly Sells Its NFT Studio RTFKT – Clone X Jumps +200%

Nike, one of many world’s largest luxurious trend manufacturers and as soon as a crypto and non-fungible token market investor, has bought its digital asset incubation studio “RTFKT.” The luxurious trend model bought its digital asset firm in December 2025, one yr after it shut it down. In response to this bullish announcement, the Clone X NFT collection has seen its ground worth bounce by +200% prior to now 24 hours.

Nike Quietly Sells Its NFT Studio RTFKT

In a January 06 weblog publish, Oregon Dwell confirmed that Nike has lastly bought its digital asset agency RTFKT. The athletic footwear and attire firm Nike quietly bought RTFKT in December final yr. The transfer occurred as second-year CEO Elliott Hill continues to refocus the corporate on sports activities and rebuild partnerships with wholesale companions, reminiscent of Dick’s Sporting Items and Foot Locker.

CloneX is up 220% from 0.10Ξ FP to 0.30Ξ FP for the reason that information that Nike bought RTFKT to an “undisclosed purchaser.”

Massive, if true and right here’s why:
• New crew
• New imaginative and prescient
• $RTFKT token?

Future is vivid if the crew proper. Can’t wait to see CloneX holders(me) get their win.

Ideas? pic.twitter.com/4PqV3j7DH7

— ₿🧞‍♂️ (@BR4ted) January 7, 2026

Established in 2021, RTFKT was a digital asset incubation studio that uniquely positioned itself on the intersection of trend, expertise, and gaming. This firm was created to bridge the hole between bodily and digital trend. Quite than producing bodily merchandise, RTFKT created digital trend objects primarily supposed to be used in video video games and digital environments. Nike closed it in January 2025.

For the previous three years in operations, RTFKT launched a number of non-fungible token collections, together with Clone X, a non-fungible token assortment that includes a restricted version of 20,000 NFTs hosted on the Ethereum blockchain community. RTFKT joined fingers with digital artist Takashi Murakami to launch Clone X. Nike can be the crew behind the Nike Air Power 1 and Animus NFT collections.

In a short assertion, Nike introduced that the RTFKT sale was efficient as of December 16, 2025. “Launching a brand new chapter for the Nike firm and its group. Nike continues to spend money on delivering revolutionary merchandise and experiences throughout bodily, digital, and digital environments,” Nike stated within the assertion. Nonetheless, the phrases and situations of the RTFKT sale, together with the customer, weren’t introduced.

Earlier than asserting plans to shutter RTFKT, Nike acknowledged in a Medium publish that, whereas it could quickly halt the manufacturing of non-fungible tokens (NFTs), a sort of digital collectible created by RTFKT, it could proceed partnerships with online game firms to develop digital merchandise, together with in-game wearables. This information has come as a shock to some analysts and business watchers.

Clone X NFT Ground Value Jumps +200%

The Clone X NFT assortment has reacted sharply to the information of the RTFKT sale. Over the previous 24 hours, it has generated a buying and selling gross sales quantity of 201 ETH, representing an 8,000% improve from the day gone by. Throughout this era, the Clone X NFT ground worth worth has skyrocketed by +200%, rising from 0.09 ETH to 0.31 ETH. Prior to now 24 hours, the Clone X NFT assortment has recorded 702 gross sales.

Supply: CoinGecko.com, Clone X NFT buying and selling exercise.

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