Thursday, January 15, 2026

Kraken launches VIP program, setting new benchmark for extremely excessive internet price crypto service

We’re excited to announce the general public launch of Kraken VIPan invitation-only program tailor-made for extremely excessive internet price people, subtle merchants and strategic capital allocators.

After robust outcomes throughout shopper engagement, retention, and long-term shopper worth, we are actually opening our VIP program extra broadly to the market.

Setting a brand new benchmark for high-value service

Kraken VIP is designed for purchasers who worth discretion, precision, and depth of relationship — and who count on their platform to match the size and seriousness of their capital.

This system combines privacy-first design with significant, experience-led engagement to ship a degree of service hardly ever seen within the digital asset house. The providing consists of:

Devoted relationship administration

Every member is paired with a specialist VIP Relationship Supervisor, backed by 24/7 assist, direct multichannel entry, and early perception into  Kraken’s full product ecosystem.

VIPs additionally obtain entry to Kraken subject-matter specialists spanning product, engineering, liquidity, custody and infrastructure, offering perception to energy their buying and selling expertise.

World experiences

By way of Kraken’s partnerships and world networks, VIPs achieve entry to extraordinary experiences, spanning from Formulation 1 and elite soccer, to personal cultural occasions and intimate regional meet-ups not out there to most of the people.

These experiences create high-value connections each with Kraken and the broader VIP group.

Entry to a personal community of leaders

Kraken VIP connects members to a worldwide circle of founders, allocators, household places of work and long-tenured crypto natives.

This personal community allows the alternate of insights, the exploration of recent alternatives and the formation of long-term relationships constructed on sophistication and aligned crypto conviction.

Early product entry and affect

Members obtain early entry to new options, personal beta invites, and structured suggestions classes that permit VIPs to straight form the merchandise driving Kraken’s ecosystem.

Premium service and engagement advantages

VIPs take pleasure in tailor-made onboarding, 1:1 strategic analyst classes, milestone recognition, seasonal gifting, curated product excursions, direct suggestions channels and bespoke “shock and delight” moments designed to bolster their significance to Kraken.

Kraken Co-CEO Arjun Sethi: “Extremely high-net-worth purchasers don’t come to us for pace alone — they arrive to us as a result of they count on a accomplice who matches their ambition and understands what true scale appears like. Kraken VIP was constructed for them. It provides unprecedented entry, affect, and an elevated expertise that doesn’t exist wherever else within the digital asset ecosystem. Kraken VIP defines the way forward for premium crypto service.”

Eligibility and participation

Membership to Kraken VIP is obtainable by way of qualification based mostly on ecosystem exercise: $10M common steadiness on platform or $80M in annual buying and selling quantity,* software evaluation for potential members and choose referrals.

Kraken VIP is now reside and accepting curiosity from eligible personal purchasers. To be taught extra or to be thought-about for this system, please go to kraken.com/vip.

* Or equal use of Kraken merchandise

Participation is by invitation or qualification and is capacity-limited. Advantages and eligibility are discretionary, might change with out discover and differ by jurisdiction and accomplice availability. Sure advantages are supplied by third events and are topic to accomplice/venue phrases. Nothing herein constitutes funding recommendation.

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